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Producer Services Proposal
Santa
Issues.
A personalized ShowWRX engagement proposal
John Guild
Tony Smith
ADX Theatrical | ShowWRX
6-Month Producer Services
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01
We Hear You, John.

Producing a show is one of the hardest things to do well — and you shouldn't have to figure it out alone.

You have something worth producing. Santa Issues has real potential — a compelling concept, creative energy, and a producer who cares about getting it right.

Based on what you shared with us, here are the core challenges we want to help you solve:

Challenge 01
Marketing & Publicity
How do you build awareness, generate press, and reach the right audiences before opening night — without a major marketing budget?
Challenge 02
Ticketing & Audience Development
How do you build an audience from scratch, drive ticket sales consistently, and create a system that keeps people coming back?
Challenge 03
Project Management & Operations
How do you stay organized across contacts, communications, sponsors, partners, and a hundred moving pieces without dropping the ball?
Challenge 04
Strategy & Direction
How do you know what to focus on first? What's worth your time and money — and what's a costly distraction?

These aren't small problems. They're the difference between a production that breaks through — and one that quietly closes early.

ShowWRX was built to solve exactly these problems. We've worked with independent producers navigating the same pressures — and we've built a system that gives productions like Santa Issues the strategy, infrastructure, and hands-on support that used to only be available to big-budget shows.

We can hand you a playbook and wish you luck — or we can help you build the engine, turn it on, and drive all the way to opening night and beyond. We believe our clients get further, faster with a collaborative team to elevate and celebrate them.

02
The Solution.

Three phases. Your choice of how much support you want at each stage.

Every ShowWRX engagement is built around three phases — Strategy, Implementation, and Execution. Depending on which package you choose, we'll work with you through one, two, or all three of these phases together. There's no wrong entry point — just the right one for where Santa Issues is right now.

Growth Strategy
Phase 1 only
We build your strategic roadmap together. You walk away knowing exactly what to do and in what order.
RECOMMENDED
Growth + Audience Builder
Phases 1 & 2
Strategy plus full system build-out. We create the roadmap and build every marketing system, database, and funnel with you.
Growth + Audience Builder + Sponsorship
All 3 Phases
Everything above plus active execution — we work alongside you in the field pursuing sponsors, partners, press, and revenue.
01
Phase One
Strategy — Knowing What To Do

We create a customized strategy built for success. Together we'll define your goals, identify your audiences, map your revenue strategy, build your sponsorship and partnership roadmap, and create a launch timeline that tells you exactly what to focus on — and in what order.

Result: A customized production roadmap built specifically for Santa Issues — so you always know the next right move.
02
Phase Two
Implementation — Building The Systems

We do all of this with you. Strategy without systems is just a plan on paper — so together we set up your CRM, build your audience database, create landing pages and lead capture tools, configure email and SMS campaigns, and build the ticket sales funnel that turns interest into seats sold. Every system configured, launched, and ready to run before opening night.

Result: A fully operational marketing and audience development system — ready to grow your audience before you open.
03
Phase Three
Execution — Turning Strategy Into Results

We do all of this with you. This is where we work alongside you in the field — monitoring campaign performance, pursuing sponsorship and partnership opportunities, coordinating press and publicity, building community engagement, and keeping momentum building all the way to opening night and beyond. Outreach, campaigns, press, partners, and revenue development — side by side, every step.

Result: Increased awareness, attendance, sponsorships, and overall project success — with active support at every turn.
03
The ShowWRX Platform.

One platform. Replaces the tools you're already paying for — and adds what you've been missing.

Most producers are already paying for a patchwork of tools that don't talk to each other — a separate email tool, a spreadsheet for contacts, a ticketing app, a scheduling tool, and a note app for everything else. ShowWRX replaces all of it with one integrated system built specifically for theatrical productions.

Features Included
Replaces
SHOWWRX
All of this is included in your ShowWRX engagement
One platform. Every tool you need. Nothing extra to buy.
Included With
Your Engagement

The platform may be continued after the engagement at the client's discretion for a minimal fee.

04
Your Engagement Terms.

Choose the commitment level that feels right for you — and see how it affects your investment below.

!
Action Required — Please Choose Your Commitment Type
Select the engagement structure below. Your choice directly affects the monthly investment shown in Section 05. The Flexible Exit Option includes a 12% premium to reflect the added flexibility we absorb on our end.
Standard Commitment
  • Full 6-month engagement term
  • Billed monthly at standard rate
  • 10% discount when paid in full
  • Full platform access throughout
  • All engagement services from day one
Flexible Exit Option
  • Exit available after Month 3
  • 30-day written notice required
  • One final month payment due on exit
  • Exit Form required at cancellation
  • All work & deliverables are yours to keep
✓ You've selected the Standard Commitment — standard pricing applies in the Investment section below.

The Flexible Exit Option is there so you can move forward with confidence — knowing that if your project changes course, there's a clear, fair, and professional way to close. A small premium reflects the flexibility and risk we absorb to offer this option.

05
The Investment.

Three levels of support — pricing reflects your Standard Commitment selection above.

Growth Strategy
"Tell Me What To Do"
$1,997
per month
6-month term · 10% paid-in-full discount
★ Recommended for Santa Issues
Growth + Audience Builder
"Help Me Build It"
$3,497
per month
6-month term · 10% paid-in-full discount
Growth + Audience Builder + Sponsorship
"Help Me Build It & Sell It"
$4,997
per month
6-month term · 10% paid-in-full discount
Service Growth Strategy$1,997/mo Growth + Audience Builder$3,497/mo ★ + Sponsorship$4,997/mo
Strategy Services
Strategic Discovery Session✓✓✓
Production Assessment✓✓✓
Production Roadmap✓✓✓
Audience Development Strategy✓✓✓
Revenue Strategy✓✓✓
Marketing Strategy✓✓✓
Press & Publicity Strategy✓✓✓
Partnership Strategy✓✓✓
Sponsorship Opportunity Review✓✓✓
Budget & Resource Planning✓✓✓
Launch Timeline Planning✓✓✓
KPI & Success Metrics✓✓✓
Advisory Meetings
Advisory Meeting FrequencyMonthlyBi-WeeklyWeekly
Ongoing Producer Guidance✓✓✓
Implementation Services
ShowWRX Platform Access✓✓✓
CRM Setup & Configuration—✓✓
Audience Database Development—✓✓
Landing Page Development—✓✓
Email & SMS Marketing Setup—✓✓
Marketing Automations—✓✓
Ticket Sales Funnel Setup—✓✓
Campaign Dashboard & Reporting—✓✓
Sponsorship Tracking Systems——✓
Sponsor CRM & Partnership Pipeline——✓
Execution Services
Campaign Monitoring & Optimization—✓✓
Launch Support—✓✓
Sponsorship Prospect Research——✓
Sponsor Outreach & Follow-Up——✓
Partner Outreach & Strategic Intros——✓
Revenue Opportunity Development——✓
Publicity Coordination Support——✓
06
Built for Santa Issues.

Our recommendation — and what we're committed to delivering.

Based on your goals — audience growth, attendance targets, publicity opportunities, partnership development, and achieving a strong financial outcome — here's what we recommend, and here's what we will get done for you:

Our Recommendation
Growth +
Audience Builder
$3,497
per month · 6-month engagement
Here's what we will accomplish together for Santa Issues:
  • We will build a real, engaged audience before opening night
  • We will create the marketing systems that drive consistent ticket sales
  • We will develop the full infrastructure for audience communications
  • We will build your production database from the ground up
  • We will implement automation so nothing falls through the cracks
  • We will set up dashboards so you can see exactly what's working
  • We will have you walking into launch with confidence — not guesswork

Optional upgrade: Growth + Audience Builder + Sponsorship at $4,997/month — for when you're ready to add active sponsorship outreach, strategic partnerships, and revenue generation support. Add this tier when you're ready to go beyond building — and start selling.